Open Pandora’s Box

Born of Danish design, PANDORA today is a global brand, distributed and sold in fine jewelry and gift stores throughout North America.

Goldsmith Per Enevoldsen, and his wife, Winnie, opened a jewelry shop in Copenhagen, Denmark, in 1982. With a dream of creating their own unique jewelry brand, they hired Danish designer Lone Frandsen to help launch the PANDORA line. In 1996, Lisbeth EnØ Larsen, Goldsmith and Designer, joined the company. Together with Lone, she played a key role in defining PANDORA’s style.

Born of Danish design, PANDORA today is a global brand, distributed and sold in fine jewelry and gift stores throughout North America and in more 37 PANDORA concept stores worldwide.

PANDORA was voted the “Most wanted brand of 2007” by the industry magazine INSTORE. PANDORA has been featured in internationally recognized magazines such as The Oprah Magazine, Glamour, and InStyle. PANDORA is also a featured sponsor of Glamour’s Women of the Year Awards, which honors women making a difference.

PANDORA is dedicated to giving back through its “Charmed Giving” program. To date, PANDORA has given more than $250,000 dollars to charities such as Susan G. Komen for the Cure, Habitat for Humanity and Empowering Hands.